The CEO Summer Camp — Shanel Evans
Spots are limited · Reserve yours by June 11
The CEO Summer Camp

The CEO Summer Camp

This Summer,
Let AI Do the
Heavy Lifting.

Visibility. Leadership. AI Activation.
A 90-day intensive for established leaders ready to build the engine — and let it run.

90-day intensive · Spots are limited

Shanel Evans

Sound familiar?

You've built something real.
Now you're ready to build differently.

You've done the hard thing. You've built the business, led the team, been on the stage. And now something is shifting — the way you want to work, the way you want to be known, the kind of impact you want to make from here.

You're not starting over. You're leveling up. And you're smart enough to know you don't want to waste this summer figuring it out alone.

  • You're ready to package your expertise differently — coaching, events, digital offers — but you're not sure where to start without wasting time or money.
  • You've always been comfortable on stage but social media has felt like a distraction. Now you realize it's a driver in your sales pipeline — and you're ready to use it strategically.
  • You want to be in the know on AI without living in the weeds. You have a team. You need a strategy, not another tool to manage.
  • You're not afraid of visibility. You just want to build it the right way — with infrastructure behind it, not just content.
  • You're willing to invest in sound advice. You just need to know this is the right room.
"The most dangerous place for an expert to be is invisible. Not because no one sees you — but because the wrong people do."
— Shanel Evans, Strategic Visibility Advisor · TEDx Speaker

What is this, exactly?

Not a course.
Not a coaching program.
An activation.

The CEO Summer Camp is a 90-day intensive for the established leader who is ready to build her visibility infrastructure, activate AI in her business, and position her expertise for the next chapter — without grinding through another summer doing it all manually.

Think: learn from the airport, implement at the pool, and walk into Q4 with a pipeline that's already working.

This is
A 90-day build with structure, community, and Shanel in your corner
Opening Ceremony, Poolside Sessions, Office Hours at the Cabana, and Your Summer Game Plan — all built around your specific next chapter.
This is not
Another program that adds to your plate
This is designed for the CEO who leads, delegates, and builds — not the one who needs to be glued to her laptop all summer to get results.
😎
Visibility
Show up as the authority you already are — not just on social media, but in every room, every stage, and every sales conversation.
👑
Leadership
Lead your brand, your market, and your next chapter with the clarity and positioning of the CEO you've always been.
AI Activation
Put AI to work in your business development, sales pipeline, and content — so you're in the know without being in the weeds.

Inside the Summer Camp

The experience.

Opening Ceremony
We start together. Set the tone, meet your cohort, and leave the first call with a clear direction for your summer.
Your Summer Game Plan
Your proprietary foundation. Built around your expertise, your next chapter, and the audience you're building toward.
Poolside Sessions
Learn from the airport or at the pool. Async-friendly, high-value, immediately applicable. No busywork.
Office Hours at the Cabana
Live. Show up, ask questions, get unstuck, and leave with momentum. This is where the implementation happens.
Summer VIBE Guide
Your CEO Summer Playbook — Vision, Ideal Client, Bankable Content, Execution. Built specifically for this season and your next chapter.
The Inner Circle
A room full of CEOs who are building at your level. The conversations in here are worth the investment alone.

The three cabins

90 days. Three builds.
One engine.

Each cabin is one month. Each month you build something real inside your business. By September you have a fully operational visibility engine heading into Q4.

Cabin 1
Build Your Own Stage
This is where you stop waiting to be invited into rooms and start building your own. Webinars, events, speaking opportunities, summer marketing presence — this month you become the authority who creates the stage, not just the one who shows up to someone else's.
Visibility Campaigns Positioning Audience Building Speaking Summer Marketing
Cabin 2
Build Your Lead Magnet
Summer leads turn into Q3 revenue — but only if you have a system to capture and convert them. This month you build the AI-powered assets that generate qualified leads while you're on vacation, on stage, or simply not at your desk. This is where AI does the heavy lifting.
Mini Apps AI Lead Magnets Canva Tools Claude/ChatGPT Workflows Landing Pages Automation
Cabin 3
After the Stage
You've been visible all summer. Now you get paid for it. This month is about monetizing your visibility — converting speaking into revenue, building your Q4 lead generation system, and creating the post-event nurture that turns every stage moment into a pipeline. This is where summer becomes sales.
Monetizing Visibility Speaking to Revenue Q4 Lead Generation Post-Event Nurture Visibility to Sales

This is what's possible

From chief everything officer
to CEO.

This isn't theory. Here's what happens when visibility meets leadership and AI does the heavy lifting.

"Make us more money without requiring more of me."
— CPA Firm Founder & CEO · Tax Strategy · 4 Markets

A boutique tax strategy and fractional CFO firm delivering life-changing results for 7–8 figure business owners. Four markets. $40–60K average engagement. The founder was still the bottleneck in every single transaction — 5.5 hours of manual work for every $1,500 assessment.

We built the Authority Engine — messaging, AI infrastructure, and systems integration working together. The goal was never just efficiency. It was her time. By rebuilding the process underneath her and giving the firm a voice that works without her in every conversation — we freed her to lead.

5.5 hrs
per assessment → now fully automated
$8–10M
firm-wide revenue target by 2027

Is this your summer?

The CEO Summer Camp is for you if —

  • You've built a successful business and you're ready for the next chapter — packaging your expertise differently, going into coaching, hosting events, building something new.
  • You're comfortable on stage but know social media is now a driver in your pipeline — and you're ready to use it strategically instead of avoiding it.
  • You want to be in the know on AI without being in the weeds. You want the strategy, not another subscription to manage.
  • You have a small team and you're ready to build systems that let them execute without you being the bottleneck.
  • You're not afraid of visibility — it's just a new muscle. And you want the right coach helping you build it.
  • You're willing to invest in sound advice. You just need to know this is the right room. It is.
The CEO Summer Camp

Reserve your spot

Your seat at camp.

90 days. Three cabins. One engine. And AI doing the heavy lifting all summer.

⚡ Special Add-On — Cabin Leader VIP

Upgrade to Cabin Leader VIP

For the CEO who wants Shanel in her corner the entire summer — not just in the group sessions.

  • 90-Minute Campfire Strategy Session — map out your Summer AI Pathway, built in real time so you head into camp with complete clarity and ease
  • Dedicated Messenger Channel — real-time feedback from Shanel so implementation never slows down between sessions

+ $1,500

one-time upgrade · add at checkout

Yes, Upgrade Me ★
Shanel Evans
SE

Your guide this summer

Shanel Evans

Strategic Visibility Advisor · TEDx Speaker · Former CPA · Featured in Essence · Founder, Socially Savvy Consulting

I built The CEO Summer Camp for the woman I keep meeting in rooms — the one who has already done the hard thing, who has receipts, who has led teams and closed deals and been on stages. And who is now ready to build her next chapter with visibility, leadership, and AI working together as infrastructure — not as a side project.

I'm a former CPA turned Strategic Visibility Advisor. I don't teach theory. I build the system behind the visibility, connect it to revenue, and make sure you walk away with something that works — not just something that sounds good in a session.

Visibility Strategy. Leadership. AI Activation. Results You Can Measure.

Questions

Everything you need
to say yes.

When does it start and how long does it run?
The CEO Summer Camp is a 90-day intensive running June through September 2026. The Opening Ceremony happens in late June so you're oriented and ready before Cabin 1 begins in July.
Is this virtual or in person?
Fully virtual. The Poolside Sessions are async-friendly — learn from the airport, at the pool, or wherever you are this summer. Office Hours at the Cabana and the Opening Ceremony are live via Zoom.
What's the difference between General and Cabin Leader?
Both tiers include the full CEO Summer Camp experience — all three cabins, Poolside Sessions, Office Hours at the Cabana, the Summer VIBE Guide, and The Inner Circle. Cabin Leader adds a 90-Min Campfire private strategy call with your Camp Director, and Messenger access throughout the 90 days.
I'm not tech-savvy — is this still for me?
Yes. The AI Activation content is built for leaders who want to understand and use AI strategically — not become developers. You'll leave knowing what to delegate, what to automate, and what to build. No technical background required.
What if I can't make a live session?
All sessions are recorded and replays are included. The Poolside Sessions are designed to be async-friendly. Office Hours at the Cabana are live, but if you miss one, you can submit questions in advance and get the recording after.
The CEO Summer Camp

This is your summer.

90 days. Three builds. One engine. And AI doing the heavy lifting so you can spend this summer leading — not grinding. Q4 is coming. Let's make sure you're ready for it.

Founding member pricing · Limited spots · Closes June 1

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